The mo' project

Start-ups – Business Developent – International Scaling of Business – Merger & Acquisition…and all about being employee #1

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project details

Mocoffee Startup in March 2010

Project Details

Project Monodor Group
Date March 2010 – ongoing
Skills Startup Spin Off, Rebranding, Restructuring, New Business Model

The Mo' Project starts in March 2010

Mocoffee wins Gold in Italy

Mocoffee launches its premium Ventura Line

Mocoffee Swiss Innovation

Launching the International Private Label Concept

Mocoffee an eco friendly solution!

Launching the first national private label

Mocoffee wins in Japan

Mocoffee award winning in Singapore

The Mocoffee System

Mocoffee the Soul of Brazil

Introducing the the iconic I love Mo Logo.

Mocoffee cruising the oceans

Mocoffee launching the Hotel Concepts

Mocoffee adds a selection of Single Origin Coffee to the Portfolio

Avant Garde - The DUO double capsule size concept

Entering large Retail Distribution

Five Year Anniversary & Tristao to buy Mocoffee

...and now looking for even more fun projects to go.


From 2010 to 2016 Mocoffee went through many highlights, some of them reflected in our collection of web banners during this period.

Pictures: Photos by courtesy of Emmanuel Allaire (Paris)
Other Sources:


In 2010 Mocoffee was founded as a spin-off of the Monodor Group with the aim to establish a structure enabling a full restructuring of the group and the development of a new and international business model. By developing this from scratch, closing with the past and leveraging the existing assets, Mocoffee inherited the vast experience of the Monodor Group in the coffee capsule business. A strong dual branding strategy in the B2B and B2C segments successfully led to the sale of Mocoffee to the renown Brazilian companies and Tristao.

” 5 Five Year Anniversary Mocoffee AG ” – 2015

What are you waiting for?

“Remember to celebrate milestones as you prepare for the road ahead.” -Nelson Mandela