Select Page





Building Memories

Building a company from scratch to a successful exit is a fantastic experience. 



I am a Swiss business man with concurrent multiple careers. Coffee entrepreneur and leader of MYCOFFEEWORLD – a consulting & investment vehicle around me and owner of a Design Studio delivering Marketing Services.

Prior to this, I founded Mocoffee AG in 2010 together with Eric Favre, the inventor of the Nespresso coffee capsule system. Having successfully managed and further expanded the company he led the M&A negotiations selling the company to a Brazilian group.

Since 2010, I gained in-depth know-how and comprehensive expertise on all matters related to coffee, in particular also to the technologies developed and used in the coffee-capsule industry. I am a co-inventor of patents, speaker at events, and I authored various articles in relation to the coffee-capsule industry, also building up a large network and a regular blog (

Prior to switching to the coffee business, I worked from 2005 to 2010 in various functions with Lenovo Switzerland, latest as Country General Manager. From 1999 to 2005 I was a manager at IBM Switzerland in the Personal Computing Division and Global Services, following previous assignments in the IT and financial sectors. During my professional activities with IBM and Lenovo.

In 1993, I gained a degree in economics (lic. oec. publ.) at the University of Zurich. I majored in marketing, industry, trade, and art history. During my studies, I spent an exchange year in the USA as well as numerous language stays in Italy.

I was born on 27 March 1964 in Sion (Valais – Switzerland). I grew up bilingual, and apart from my mother tongues of German and French, I am fluent in English and Italian. In my free time, I enjoy sport, cooking, gardening, art, and literature. I have two children.



The Mocoffee Project by Pascal Schlittler
Pascal Schlittler Marketing Services

Mocoffee AG 2010 – 2015

In 2010 I co-founded with Éric Favre, Inventor of the Nespresso System) Mocoffee AG as a spin-off of the Monodor Group with the aim to establish a structure enabling a full restructuring of the group and the development of a new and international business model. By developing this from scratch, closing with the past and leveraging the existing assets, Mocoffee inherited the vast experience of the Monodor Group in the coffee capsule business. A strong dual branding strategy in the B2B and B2C segments successfully led to the sale of Mocoffee to the renown Brazilian companies and Tristao.

MYCOFFEEWORLD 2017 – ongoing

We support coffee companies during their startup and growth phase. Mycoffeeworld provides its companies with venture capital but also with expertise in different areas required to grow a company (Branding, Marketing and Sales Operation, Product Management, Customer Success, Finance, Legal and Tax). Besides we offer consulting services and coffee turnkey solutions for Roasters, Retailers and other stakeholders in the industry.

More info:

Pascal Schlittler Marketing Services 2019-ongoing

(Website PS.PARTNERS) is a multidisciplinary, independent boutique design studio delivering marketing services.

More info:

EXPOVINA AG 2022 – ongoing

In April 2020 I took over the co-lead of  EXPOVINA AG joining the business with investors from AROMA AG. Expovina is the leading Swiss Wine Fair for over 67 years. Renown events like the wine tastings on the boats of Lake Zurich attract over 80´000 people every year. We are now embarked in a journey to further develop and grow the company. Visit:


Latest Work


Co-investor – Digital Driver – Website Communication – Sparring Partner swissfactory group

Top Innovative Swiss Companies 2022

The SwissFactory.Group was rancked among the top 13 out of 125 nominated Swiss companies that thrive innovation. Read more about the survey conducted by Bilanz PME Statista.